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SMU Cox Faculty Accomplishments - October 2013

A list and description of SMU Cox faculty accomplishments as presented in the October SMU Council of Deans report.

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In the news: 10/20-10/26

This week in the news, Dan Howard, marketing professor, comments on the recent partnering of Andre Agassi and the KIPP School program and how it will help more underprivileged kids achieve their dream...

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Making Online Advertising More Effective

Marketers like online advertising because the medium allows them to target their messages to specific groups of customers. Typically, success has been measured by whether a user clicks on the ad....

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SMU COX EMBA and PMBA PROGRAMS CLIMB TO #3

SMU Cox remains high in the Top Tier for Working Professional Graduate Programs

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Cox in the News 2/3 - 2/9

Cox marketing professor Ed Fox comments on Radio Shack’s Super Bowl commercial and JCPenney’s Twitter success. Zannie Voss, professor of marketing and chair of arts management and arts entrepreneurship...

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